Campaign targeting

Precision begins
with place.

Build around the locations you need, then layer in technology and timing controls to create a more focused campaign.

Explore ZIP Fencing ↓
Audience blueprint Campaign controls
01
GeographyMetro · City · ZIP · Radius
Selected
02
TechnologyDevice · OS · Browser · Carrier
Layered
03
ContextKeywords · Categories
Aligned
04
DeliveryDay · Hour · Pacing
Scheduled

ZIP fencing

Build the campaign around the market.

Start with the ZIP codes that define your audience. Use one ZIP, a selected list or a wider geographic structure based on available city, state and radius controls.

LocalFocus on a defined service area.
RegionalCombine selected markets into one plan.
Multi-marketOrganize broader delivery by location.
Example target areaLos Angeles County ZIP codes
View all 304 ZIPs +

This illustrative target area includes 304 Census ZIP Code Tabulation Areas that fall at least partly within Los Angeles County. Actual campaign availability is confirmed during planning.

90001900029000390004900059000690007900089001090011900129001390014900159001690017900189001990020900219002290023900249002590026900279002890029900319003290033900349003590036900379003890039900409004190042900439004490045900469004790048900499005290056900579005890059900619006290063900649006590066900679006890069900719007390077900799008990094900959020190210902119021290220902219022290230902329024090241902429024590247902489024990250902549025590260902629026390265902669027090272902749027590277902789028090290902919029290293903019030290303903049030590401904029040390404904059050190502905039050490505905069060190602906039060490605906069062390630906319063890639906409065090660906709070190703907049070690710907129071390715907169071790723907319073290740907449074590746907479075590802908039080490805908069080790808908109081390814908159082290831908409100191006910079100891010910119101691020910249103091040910429104691101911039110491105911069110791108911259120191202912039120491205912069120791208912109121491301913029130391304913069130791311913169132191324913259132691330913319133591340913429134391344913459135091351913529135491355913569136191362913649136791371913819138491387913909140191402914039140591406914119142391436915019150291504915059150691601916029160491605916069160791608917029170691709917119172291723917249173191732917339174091741917449174591746917489175091754917559175991765917669176791768917709177391775917769178091789917909179191792918019180392397932439351093532935349353593536935439354493550935519355293553935609356393591

Real platform controls

Move from global reach to local detail.

The Danari self-service interface lets advertisers search, filter and navigate location options through a clear geographic hierarchy.

Danari platform region targeting options
01Start with the broader market

Select from supported global regions and market groups.

Danari platform state and city targeting options
02Drill into local areas

Expand supported states and cities to build a more focused footprint.

Actual Danari self-service interface · Cropped to protect advertiser and campaign information

CampaignsCreate, edit and manage delivery
BudgetsSet total and daily controls
PacingChoose even or accelerated delivery
ReportingReview, organize and export data

Layered controls

Geography is only the beginning.

Combine the controls that support your audience and campaign requirements.

01

Regions & local markets

Navigate from global regions into supported country, state and city options.

+
02

ZIP & radius targeting

Build around selected ZIP codes or define an area around the location that matters.

+
03

Keywords & categories

Align delivery with relevant subjects, interests and campaign themes.

+
04

Device & operating system

Control delivery across desktop and mobile environments and supported operating systems.

+
05

Browser & connection

Refine campaigns by browser, carrier and available connection-type controls.

+
06

Day, hour & pacing

Choose when campaigns run and manage delivery around your schedule and volume needs.

+

From plan to delivery

Start focused.
Refine with data.

01

Define the footprint

Select the ZIP codes, cities, states or radius-based areas relevant to the campaign.

02

Layer campaign controls

Add supported device, browser, connection, keyword and scheduling requirements.

03

Measure and optimize

Review source-level analytics and refine delivery around stronger engagement and conversion signals.

Plan your audience

Where do you need to reach?

Share your target locations and campaign goal. We’ll review available controls and recommend a practical plan.

Request a Media Plan ↗